Giraffe Money are an FCA authorised debt introducer that we have worked closely alongside for a number of years producing landing pages and campaign material.

THE CHALLENGE

Convert previous visitors of the brand, to new business via retargeting.

To create a unique marketing campaign specifically for social advertising platforms. The target audience would be previous visitors to the clients main site, that we could retarget across social media platforms.

The Solution

A social media campaign to reinforce positive attributes of the brand

This particular campaign was devised to passively retarget on Facebook, standing out from competitor’s ads, reminding prospective clients that Giraffe Money should be their first port of call if they require debt help. Like all of the Giraffe Money ads / branding the message is a positive one.

The Result

Increased lead volume, and lowest lead cost to date

Low cost lead generation from previous website visitors. Increasing ROI considerably.

Increased Lead Generation
Reduced Lead Cost
Improved Conversion Rate