Having been established for over 35 years, RSL wanted to rejuvenate their existing branding and digital presence from the conventional state to one more representative of current times and services. The task was to provide a re-brand and website re-development that is loyal to the company’s core values but represents them effectively in the modern market.
The Wallop! team first spent time understanding RSL Claims’ core values and beliefs, as well as the company’s ambitious plans for future growth. We understood that the branding needed rejuvenation to compete in the current market. After agreeing an artistic direction with the client, we delivered a full re-branding for the company including the RSL avatar, to be used throughout the company’s marketing material. In addition, we delivered an information rich, yet dynamic website that puts RSL Claims ahead of their competition online.
The brand now retains its core values, while inspiring a new look and feel. The company presence is now perceived as more open and approachable to clients and contractors alike. The website and branding have given RSL Claims a platform to compete today and in the future, and we look forward to their continued success.