To achieve maximum impact on Facebook, audience engagement is key. Our client’s previous experience proved that engagement to debt related posts was extremely low. Audiences did not want to share content that could suggest they needed assistance with debt.
We reinforced the positivity of our client’s services. Instead of focusing on how much debt people may be in or how difficult it can be living with debt, we promoted a forward looking vision of the benefits of life after debt.
As a result of the positive messaging this campaign achieved far more audience support on Facebook. The direct result was a reduced cost-per-lead for Your Debt Support and a spike in landing page traffic.
