Engagement was a struggle for the clients existing media, as personal debt unfortunately carries a negative stigma. The company’s existing audience proved hesitant to engage with ads that may suggest they require financial assistance.
We decided on a radically different approach compared to our client’s key competitors. We decided to build an animated ad campaign to encourage engagement specifically across social media platforms. The content focussed on the positive outcome rather than the negative causes of debt.
The campaign had a positive engagement across all social media, with more shares and retweets than any previous advertising the client had used. The direct result was a 100% increase on landing page visits.